Microbeworks
Microbewoks specializes in Microbial products, with a focus on cutting-edge research and innovative applications. Under the leadership of CEO Suchitha, the company has developed a reputation for excellence and precision in their field. With a clear mission to advance microbiological understanding, Microbewoks approached us with a specific need: a professionally crafted video to bolster their H&M GCA grant application.
For Microbewoks—a leading name in microbiology led by CEO Suchitha—we developed a high-impact, 5‑minute video for their H&M GCA grant application. Our integrated approach involved creating a custom script, coordinating a full-scale video and photo shoot, handling audio production, and executing precise post-production editing. Despite a tight timeline and evolving requirements, our dedicated team delivered a video that was ultimately approved by four GCA committee members, positioning Microbewoks as a confident applicant and reinforcing our role as a trusted creative partner.
Vishnu knows
Sujay, Shiv and Rahool
The video was reviewed by 4 GCA committee members and was approved.
Industry
Year
Client
Video for Grant Application:
Develop a compelling video that clearly communicates Microbewoks’ vision and capabilities to support their grant application.
Engagement & Clarity:
Create a narrative through an engaging script and visual storytelling that aligns with the company’s innovative approach in microbiology.
Timely Delivery:
Meet a crisp deadline to ensure the video was ready for submission, despite limited in-house video editing resources.
Tight Timeline:
The project needed to be executed quickly to meet the grant submission deadline.
Resource Constraints:
In-house video editing capacity was limited, requiring collaboration with an external expert.
Scope Creep:
Mid-project changes to the script required us to revisit and revise our approach, potentially jeopardizing the timeline and budget.
Multiple Stakeholders:
Aligning the vision and expectations of various stakeholders—including Suchitha, her co-founder, and our team members (Sujay, Shiv, and Rahool)—was critical and challenging under time pressure.
Initial Consultations:
We began by meeting with Suchitha and her co-founder to understand the core message and requirements for the grant video.
Script Brainstorming:
A majority of the first week was dedicated to drafting and finalizing a script that encapsulated the essence of Microbewoks’ mission.
On-Site Visits:
Visiting the client’s campus provided vital insights into the working environment, which informed our approach to the video and photo shoot.
Stakeholder Feedback:
Continuous collaboration and feedback loops helped us address evolving expectations while maintaining project focus.
Structured Workflow:
We adopted a defined framework. Script > Approval > Audio > Mixing > Photo and Video Shoot > Video Editing > Final Approval.
Iterative Development:
The script was refined through several iterations based on client feedback, ensuring it effectively communicated their vision.
Collaborative Execution:
Each phase—from on-site production to post-production—was carried out in close coordination with the client, ensuring transparency and alignment.
Boundary Setting:
When scope changes occurred, we communicated the impact on timeline and budget, helping to maintain realistic expectations.
Our solution was delivered through a series of domain-specific deliverables:
Video Production
Script Development:
Collaborated with Suchitha and her co-founder to draft a tailored script.
Revised the script based on mid-project feedback, balancing creative vision with practical constraints.
Audio Production:
Coordinated with an audio recording studio to ensure high-quality voice recordings.
Managed ad hoc scheduling to accommodate client needs while juggling other projects.
Video Shoot
Organized on-location video and photo shoots at the client’s campus.
Captured dynamic visuals that supported the narrative of innovation in microbiology.
Video Editing and Post-Production
Worked closely with video editor Rahool to blend footage, audio, and graphics into a cohesive final product.
Iteratively refined the edit to integrate client feedback and meet the high standards required for the grant application.
Project Management & Workflow
Defined Process Framework
Established a clear sequential process (Script > Approval > Audio > Mixing > Photo and Video Shoot > Video Editing > Final Approval) to keep the project organized and on track.
Team Coordination
Leveraged the strengths of Sujay, Shiv, Rahool, and others to address challenges and ensure smooth communication.
Stakeholder Communication
Kept the client fully engaged throughout the process, ensuring their vision was realized despite evolving requirements.
Branding & Design Elements
Consistent Visual Identity: Ensured that the visuals, color schemes, and graphics in the video were consistent with Microbewoks’ brand identity.
On-Brand Messaging: Developed design elements that underscored the innovative and precise nature of microbiology work, reinforcing the company’s reputation.
High-Quality Deliverable:
A polished, 5‑minute video with excellent video and audio quality was produced.
Successful Grant Application:
The video received approval from four GCA committee members, instilling confidence in Microbewoks’ submission.
Enhanced Client Relationship:
The client is now confident in our creative capabilities, positioning us as one of their preferred partners for future projects.
Team Collaboration:
Effective internal communication and clear role definition ensured that challenges were met head-on, reinforcing our ability to deliver under pressure.