Blog
Business Failure Starts with a Missing Moat
Businesses often fail not from one big mistake, but from lacking a clear, defensible brand. A strong moat protects your identity, visibility, and growth from slow, silent decline.
Elevate Your HubSpot Site with LottieFiles Animations
Lottie brings your designs to life. HubSpot brings your marketing together. The HubSpot LottiePlayer plugin connects them - lightweight, scalable, and effortless.
Heart, Crowd, Wallet: How Taste Works
Ever wonder why a truly brilliant idea - backed by a smart team and tons of research - ends up in the brand graveyard? For every roaring success, there are a thousand ghosts haunting the halls of innovation. Products like the Segway and Google Glass weren't just products, they were futures we were promised. Now, they’re cautionary tales. That’s not to say they failed because of a lack of effort. They failed because of a blind spot.