Techtonix
Techtonix solutions is dedicated to providing reliable, verified, and high-quality enterprise equipments and software to companies across the board in India. With a focus on reliability and security, they offer a range of vendors to choose from.
Techtonix solutions sought to make access to network infrastructure and equipments reliable and easy to better serve the growing market needs in India. Through a nimble sprint tailored to achieve their branding and website needs, B-Moat helped create a logo and a website that was required for Techtonix to apply to partner networks and gain leads.
5 weeks
Raksha, Shiv and Suhas
Website visitors went from 0 to 400+ visitors, ~20 form submissions a month. Client now confidently walks into meetings and show this brand and website to his clients, building trust and leading to faster conversions as opposed to slower (4-6) months.
Industry
Year
Client
Define brand guidelines:
To create a brand identity that can be consistently practiced.
Create a logo:
Develop a logo that helps the brand stand out and represent it well among its peers.
Design and develop an website:
Create a website that will help visitors quickly assess capabilities and get in touch with the backend team for solutions.
Non-existent brand identity:
We needed to create a brand identity from scratch.
Limited Digital Presence:
There was no website and it needed to built for verification by vendors.
Resource Constraints:
Limited budget and time to implement comprehensive changes.
Stakeholder Interviews:
Engaged with the founders, and their vendors.
Market Analysis:
Studied current trends in the network service provider industry.
User Testing:
Conducted usability and preference tests on existing post logo and branding exercises.
User-Centered Design:
Focused on the needs and behaviors of key decision makers in banking and networking industry.
Iterative Prototyping:
Developed and refined prototypes based on continuous feedback.
Collaborative Workshops:
Facilitated sessions with stakeholders to brainstorm and validate ideas.
Branding and Identity:
Developed a cohesive visual identity
New logo design
Website design and development:
Created a user-friendly, mobile-responsive website for easy access.